Sunday, 1 February 2015

2016 Nissan Maxima, Nismo Le Mans Racer Revealed During Super Bowl Ad

Nissan got an early start on its reveal of the 2016 Nissan Maxima by showing off the redesigned sedan during its ad for the 2015 Super Bowl. Also shown in the clip was the Nismo division’s new GT-R LM Nismo race car for the 24 Hours of Le Mans.

The 2016 Nissan Maxima, which was shown completely undisguised at the end of the ad, looks to retain many of the styling cues from the Nissan Sports Sedan Concept from the 2013 Detroit auto show. Its swoopy lines and dramatic fascias haven’t been toned down much for production, lending the new sedan a surprisingly dramatic silhouette similar to that of the 2015 Nissan Murano crossover.
The front end features the corporate “V-motion” grille design flanked by swept-back headlights. Two separate character lines traverse the sides of the car, and a kink in the rear haunches combines with black trim for the C-pillar to make for a “floating roof” design like that of the Murano. The ad also showed off the rear end of the 2016 Nissan Maxima, which displays a “Platinum” badge on this model along with taillights that mimic those on the smaller Sentra and Altima sedans.

We expect the new 2016 Nissan Maxima to ride on the same front-wheel-drive platform as the Altima sedan. Dimensions may grow slightly compared with the current Maxima, though the new car should use the same 3.5-liter V-6 engine as the outgoing car, likely paired with a CVT. Look for the car to make its final production debut during this spring’s auto show season, possibly at the New York show in April.

Nissan’s Nismo-focused commercial also showed off the company’s new race car for the 24 Hours of Le Mans, called the GT-R LM Nismo. This brand-new racer goes in a different direction with is front-engine, front-wheel-drive layout, and is powered by a 3.0-liter, twin-turbo V-6 that also mates with a hybrid system for extra power. The GT-R LM Nismo will compete in the FIA World Endurance Championship, starting in the U.K. April 12 before competing at Le Mans in June.
Check out the video below to see the full ad, and stay tuned for more information on the 2016 Nissan Maxima sedan as we near the car’s official production debut.


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